Hamish Mackenzie
Is the office really the problem?
So, the whole homeworking/back to the office thing. Maybe we're looking at the wrong problem. What if the real issue isn't that people...
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E-mail: hamish@macsaas.com
Hamish Mackenzie
1 min read
The power delusion
The most interesting thing about Elon Musk's "homeworking is unacceptable" memo isn't whether he's right or not. It's that he thinks he...
Hamish Mackenzie
1 min read
Mission aborted
It’s traditional for organizations to create a mission statement. Unfortunately, most companies don’t define what that means and default...
Hamish Mackenzie
1 min read
I'm outta here
A new front has opened up in the war for talent. Big tech companies are poaching each other’s best developers and engineers to help them...
Hamish Mackenzie
1 min read
Risk of infection
I’m not a scientist, nor do I play one on the Internet, let me make that clear. But an interesting article in today’s Wall Street Journal...
Hamish Mackenzie
1 min read
Built not found
A lot of people seem to think they need to "take" or "find" the road to success. The reality is that everyone needs to BUILD that road...
Hamish Mackenzie
1 min read
3 things to cut out
Here are 3 things no business will need in 2022: A 5-year strategic plan: Anything beyond a year is sketchy at best and a complete...
Hamish Mackenzie
2 min read
Power cut principles
What to do when faced with an unexpected challenge.
Hamish Mackenzie
2 min read
Situational Speed.
The Audi RS3 I’m about to return to the dealer has 400 horsepower and maxes out at 280km/h. Germany’s derestricted autobahns have allowed...
Hamish Mackenzie
2 min read
Don’t cut out the middle man.
When large organizations embark on a cost cutting exercise, the axe often falls fastest and hardest on layers of middle management. It’s...
Hamish Mackenzie
1 min read
Disruptive competence.
Many business leaders seem to believe they can’t succeed if they aren’t “changing the game”, “disrupting the market” or “leading the...
Hamish Mackenzie
2 min read
Early Warning Systems.
Last week’s floods in north-west Germany had a disastrous impact on a few unfortunate small towns and villages. The event was defined by...
Hamish Mackenzie
1 min read
Happy-ish is where the gold is
Most customer service surveys are a complete waste of time and money. They are usually too long, try to cover too many issues, and...
Hamish Mackenzie
3 min read
The value of a value proposition.
A value proposition is simply a statement of the outcome your product or service delivers for your ideal customer. It’s not a new concept...
Hamish Mackenzie
3 min read
Differentiate without flushing.
In addition to the tragic human toll, the pandemic has killed off a lot of businesses. As a result, the average strength of those left...
Hamish Mackenzie
2 min read
3 Inexpensive Innovation Ideas
Most organizations seem to believe innovation is all about disrupting business models, adding new features to products, or launching a...
Hamish Mackenzie
2 min read
Unignorable
Love him or hate him, Donald Trump is very difficult to ignore. He will never be forgotten, second term or not. And in business, just as...
Hamish Mackenzie
1 min read
Stop or go?
Not many people are reckless enough to run a red light, putting themselves and others in danger. But occasionally, we’re all faced with a...
Hamish Mackenzie
1 min read
Forget the "new normal"
Can we please all agree to stop talking about the "new normal"? It's a mirage. All there is and will be is constant change, which may...
Hamish Mackenzie
1 min read
Embrace hybrid working
We should have all realized by now that neither 100% work at home nor 100% work at the office is a good state of affairs for most...
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